Absolute Radio has unveiled a live content and marketing strategy for this summer, promising its listeners, “We’ll take you there”. The Absolute Radio Live strategy will comprise exclusive interviews, live music programming and competitions, including coverage of the June 14 to 16 Isle of Wight Festival where Absolute is the official broacast partner. As part of this its presenters Pete Donaldson and Sarah Champipn will front a series of outside broadcasts from the festival site over the weekend, while Paul Weller’s set on the Friday (June 14) and Ben Howard’s on the Saturday (June 15) will go out live and uninterrupted on air.
Read the original at Music Week here:
Absolute sets out summer plans