sevens7 To Deliver Brand Activation On Behalf Of evo®

At Latitude Festival 2012

sevens7 have been engaged by Bite CP to deliver brand activation services on behalf of evo® at Latitude Festival 2012, showcasing their top hair products and leading stylists.

Taking place from July 12th – 15th in Suffolk, The evo® Experience has been created to sort out festival-goer’s hair, as well as offering a space to ride out the inevitable hangovers, and sevens7 will be delivering the whole project from the design stage all the way through to live production.

Based on a 1950s Trailer trash theme, The evo® Experience is housed within a spectacular structure, framed by trees and modeled on a typical trailer park. The Hair of the Dog Trailer Park features its own hair salon, which will provide hair washing and styling for customers, delivering easy but beautiful hair and there’s also an upstairs terrace serving revitalizing drinks and a garden to relax in if the sun decides to show its face.

The upstairs bar will be a definite highlight of the festival and visitors can enjoy a fantastic view of the site with a delicious Mocktail in hand. The bar is provided and run by Bite CP and the tasty mocktails are named after the fantastic brand ambassadors on site.

The Hair of the Dog Trailer Park also contains a festival shop and is situated in the event village on the main thoroughfare through to the festival from the campsite. With a footprint size of 15 x 15m, you cant miss it!

Working alongside sevens7, Halo Group has been brought in to help deliver the structure and dress the interior. The Hair of the Dog Trailer Park is open throughout this year’s Latitude festival and opening hours are as follows; 8am – 8pm everyday apart from Thursday when it’s open from 11am-11pm.

The Hair of the Dog Trailer Park has already been drawing crowds during its build and, for those lucky enough to be at Latitude 2012, the experience is not to be missed.

E: anna@sevens7co.uk

Website: www.sevens7.co.uk

Twitter:  @sevens7official

Brilliant article from the perspective of a punter

It almost sounded tempting. As emails and tweets flew around boasting Bloc tickets with a special “Buy 5 get the 6th free” offer, in many quarters this was touted a part of a new-era of London festivals. Having repeatedly sold out its ticket allocation of 5,000 in previous years in Minehead, organisers moved the festival to London, boasting a threefold increase in capacity. As we now know, but not yet why, this capacity was so badly managed it nearly proved fatal. Reports are flooding in that they had sold well tickets well in excess of capacity.

Read more here

http://sleeveonline.com/2012/07/07/from-heaton-park-to-bloc-the-trouble-with-the-modern-british-festival/